Search Engines & Your Site

Every webmaster wants their site to be in the top 3 positions for their favorite search term. At JoMarie's Dot Com we look at things a little differently. We want to show up on the top page for the search terms our clients and visitors really use to look for our websites.

The first thing I have to do is to throw my ego out the window. How I search is not necessarily how my clients and customers will try to find me. I have to know who my client is and how they think.

Traditional marketing theory is made up of the 5 P's: Product, Positioning, Place, Price and Promotion. To be successful, I've found, requires an extra P: People.

By putting my customers - the People - at the top of my marketing plan, I can maximize all my efforts. In terms of search engine optimization I need to understand who my potential customer is and the words/phrases they would use to find me.

There are a bunch of online tools to help you find search terms that you want to promote.

One of my biggest revelations came early in my SEO career. I was delighted to find myself in the number one position for "alaskan web design" and "alaskan web hosting". Guess what - NO ONE actually used those terms to find my services. "Alaska web design" and "alaska web hosting" were the actual search terms used.

Once you know who your customers are, and how they think, Search Engine Optimize your website for the search terms your people really use.

Search Engines & Your Site

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