Traditional marketing theory is made up of the 5 P's: Product, Positioning, Place, Price and Promotion.
If you are like a lot of my clients - you've been rethinking your marketing plan. The old basics like the Yellow Pages seem to lose value as fewer and fewer adults open a phone book. New media may seem strange and trendy rather than a paradigm you can invest in.
It seems like yesterday that I heard the comment: "I don't use the internet so why do I need a website?" The response then as now is "Because your clients and competition do!"
Today's shift in marketing is smaller but just as profound. While we still need an internet presence with our www website we also need a big presence on the other internet applications including social media and mobile aps. These new opportunities are not mere extensions of the old world wide web - they are stand-alone virtual worlds.
The old paradigms of newspaper and Yellow Pages advertsing still have some value for a limited number of businesses. As you develop your marketing strategy you need to evaluate - not what used to work - but what works now for your business and your customer!
I'm no expert on print or old school media marketing. The articles here focus on an area that I know inside and out. As fast as the internet evolves, I have to keep up with that change. What I'm offering on this website are tools for you to evaluate how you balance and maximize your advertising budget.