You don't have to use Facebook or Twitter to know they are important to your business. Remember, it wasn't that long ago that you were saying "I don't use the internet - why do I need a website?"
Join the Revolution
Are you left cold by the social networking revolution? Too much work you say? Let me suggest that you and your website are missing out on a golden opportunity.
Dozens of opportunities exist for free, effective and targeted promotion simply by spending a few minutes a day connecting directly with the people that should be your customers/clients/site visitors.
Over the next few weeks, I'll be writing articles to help get you started. I'll cover the basics and profile successful businesses that have used tools such as Twitter.com and Facebook to drive traffic and increase business.
I know that there are eyes rolling and gagging sounds from the gallery here.
"I don't have time."
"I don't know anything about blogging."
"I'm not a writer."
"It's too much work."
Every excuse you have is just that - an excuse. You can spend a fortune on Search Engine Optimization and still have to wait for results. You will spend money on AdWords that are - when all is said and done - just advertising. Or, you can get online, charm the masses offer the best sales pitch of all - your enthusiasm.